The Digital Marketing Specialist plays a key role in advancing BluPeak’s digital marketing strategy by optimizing performance, increasing brand awareness, and enhancing member engagement. This position is responsible for overseeing website UX/UI and content management, developing email marketing and Member journey strategies, and executing digital innovations that drive lead generation and member retention. This role requires close collaboration with internal teams to ensure a seamless and engaging digital experience while leveraging data and analytics to deliver performance-driven results. To be successful in this role, one must take initiative, be highly motivated, have a strong attention to detail, and possess a solutions-oriented approach.

• Oversees routine website updates, ensuring content accuracy, compliance, and alignment with best practices. Partners with website vendors to recommend enhancements to user experience, improve on-site engagement, and drive conversions through innovative features and optimizations.

• Works with the AVP of Marketing and Digital Banking to recommend website enhancements and implement emerging technologies that support digital growth initiatives.

• Assists with the development of RFI, RFQ, and RFP processes to evaluate new technologies and onboard digital marketing vendor partnerships.

• Develops and implements data-driven email marketing strategies, including automated member journey campaigns, to enhance engagement and retention. Manages email platform functionality, segmentation, and reporting to optimize performance and improve Member experience.
• Collaborates with the marketing team to strategize and implement digital campaigns that support overarching business objectives. This includes website promotions, email campaigns, paid search and PPC efforts, and advertising within BluPeak’s Online Banking and Mobile App platforms.

• Executes SEO initiatives to improve website visibility, drive organic traffic, and enhance search rankings through content optimization and keyword strategies.

• Manages reporting and analytics for website, email, marketing automation, and digital campaigns, providing insights on key performance metrics. Uses data analysis to refine strategies and maximize marketing effectiveness.

• Collaborates with Marketing Communications Specialist in managing BluPeak’s social media presence, including follower engagement, promotional posts, contests, collateral development, and on-call complaint resolution.

• Maintains and updates BluPeak’s internal intranet to ensure employees have access to relevant and current information. Provides marketing support to internal departments as needed.

• Supports marketing initiatives related to ATM screen content and branch digital signage.

• Directs vendors and agencies as required to meet quality/cost goals and meet goals and performance requirements.

• Provides marketing support and development of materials for internal departments as needed.

• Ensures the BluPeak brand is maintained and that materials are compliant with credit union policy and financial institution regulations.

• Adheres to company policy and procedure, completes annual compliance training, complies with business continuity and vendor management policy. These are crucial to the success of the organization and have regulatory compliance and/or safety and soundness for the sustainability of the credit union.

• Complies with all Anti Money Laundering laws such as the Bank Secrecy Act, OFAC and USA PATRIOT Act and all related policies and procedures including accurate Member/Customer Identification Program, member due diligence, accurate OFAC match processing, and reporting unusual activities and suspected fraud.

• Performs other duties as assigned.

EDUCATION and/or EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business, Cognitive Science, or other relevant academic emphasis is required. Minimum three to five years of marketing, communications, or website development experience, with strong emphasis on UX/UI, marketing automation, and journey mapping.
• Candidate must have strong written, verbal, spelling and proofreading skills. Requires excellent writing, editing and communication skills.

• Self-directed with the ability to prioritize and multi-task, organize and meet scheduled deadlines and handle a variety of tasks concurrently in a fast-paced, deadline-driven environment

• Ability to effectively coordinate efforts through a diverse internal and external team.

• Ability to conceptualize and create PowerPoint presentations, including charts and graphs, interpret data and calculate basic mathematical formulas and ratios.
• Strong critical-thinking, problem-solving and project management skills are required. Ability to think strategically, as well as tactically. Ability to analyze data to identify key findings. Ability to think strategically, as well as tactically.
• Ability to travel and support after-hours and weekend events on occasion.
• Should have excellent project management skills and the ability to manage multiple tasks and projects. Must have strong creative abilities. Must be organized, accustomed to time management and self-motivation, and have the ability to self-manage. Must possess the ability to work independently and as a part of a larger team.
• Must be a strong team player with the ability to adapt to an ever-changing, organic environment. Must be hands-on with all facets of the job.

*MUST BE ABLE TO WORK IN THE SAN DIEGO OFFICE THREE DAYS A WEEK.  

TECHNOLOGY PROFICIENCY

To perform this job, the employee must possess applicable technology skills. Must be familiar with fundamental web technologies, such as HTML and CSS, and analytics solutions such as Google Analytics. Experience using website Content Management System (CMS), marketing automation with an emphasis on journey mapping, and email platform software required. Strong digital skills including proficiency with multiple social media platforms (Facebook, X, Instagram, Yelp, etc), MS Office skills (including Excel, Word, Outlook, PowerPoint) and the ability to learn new programs as applicable. Knowledge of HubSpot and Adobe Creative Cloud programs is strongly preferred.

BluPeak Credit Union is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Employment may be contingent upon BluPeak Credit Union’s receipt of an acceptable and job-related background check, drug screen and credit check. BluPeak Credit Union is committed to working and provide reasonable accommodation to applicants with physical, mental disabilities and sincerely held religious beliefs. For more information, contact Human Resources.

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